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KÜHL Premium Brand Page




BORN IN THE MOUNTAINS®

KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive. We don’t have shareholders or VC investors. Our livelihood depends on you and your satisfaction with our product. We never forget it.

WE WORK AS HARD AS YOU DO

We’re all trying to work efficiently: articulated knees, gussets, stretch panels, reinforced pockets, and cuffs–we want you to feel the durability and long life. We design KÜHL clothing to move and keep up with you.

FUELED BY INDEPENDENCE

As a privately held company, we prize our freedom to choose and remain true to our ethics. Our goal is simple: source responsibly, provide a higher quality of living for all involved, and make the best damn product with the least amount of environmental impact.



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